National Learning & Action Network Series: November 2018

Topic: Improving Immunization Rates: How to Engage and Effectively Communicate

Date: Wednesday, November 142018


This event was open to beneficiaries, families, healthcare providers, practitioners, partners, and Quality Innovation Network-Quality Improvement Organizations (QIN-QIOs).

Event Description:

This National Learning & Action Network (LAN) Event was titled Improving Immunization Rates: How to Engage and Effectively Communicate.” Participants heard from leading immunization experts and researchers, Dr. Gregory Poland and Ms. Caroline Poland, on their research findings that we can use to support patients’ and healthcare workers’ decision-making about immunizations. The Preferred Cognitive Styles and Decision-Making Model recognizes that people use different cognitive styles to make decisions, and if we understand different thinking” strategies, we can influence how they process and react to information. Actionable tips were shared to help providers, partners, and QIN-QIOs promote improved immunization rates. This event was also framed by a patient perspective shared through personal story.

Click here for the event flyer.

Learning Objectives:

  • Understand the spectrum of vaccine hesitancy and anti-vaccine thinking
  • Explain how to make data-driven decisions related to vaccines
  • Describe patient-centric elements of vaccine decision-making
  • Articulate common cognitive styles patients employ in making decisions about vaccines
  • Understand the Preferred Cognitive Styles and Decision-Making Model (PCSDM) to increase vaccine acceptance

Slides & Recorded Presentation:

Meet the Speakers:

Libby Hoy

Gregory A. Poland, MD
Mayo Clinic’s Vaccine Research Group

Caroline M. Poland, MA, LMHC, LCAC, NCC
Counseling Center at Taylor University