This article, about physician recruitment, is part of a larger series surrounding the Centers for Medicare & Medicaid Services’ diabetes self-management program, Everyone with Diabetes Counts (EDC).
Quality Innovation Network-Quality Improvement Organizations (QIN-QIOs) nationwide are recruiting physicians to help enroll Medicare beneficiaries in the Everyone with Diabetes Counts (EDC) program.
To empower patients, atom Alliance, the QIN-QIO for Alabama, Indiana, Kentucky, Mississippi and Tennessee, has created a multi-tier physician recruitment strategy. First, the QIN-QIO meets with doctors to discuss the EDC curriculum and available class spaces. Once providers show interest, atom Alliance employees work with the practice to identify patients, make a class schedule, and provide doctors with appropriate handouts for diabetes patients.
In a video testimony about the EDC program, Dr. Brian Sosnin, a physician partner recruited in Kentucky, explains the importance of encouraging patients to take an active role in their health:
"From a provider standpoint, one of the things we should really spend more time on is engaging patient interest in the beginning of a conversation about their health. If we can get them to engage us, and we can take little steps toward getting them involved, we can make a difference,” said Sosnin.
“From a provider standpoint, one of the things we should really spend more time on is engaging patient interest in the beginning of a conversation about their health. If we can get them to engage us, and we can take little steps toward getting them involved, we can make a difference.”
Often, clinics and offices do not have additional space to hold classes. In those cases, atom Alliance employees take advantage of community health initiatives to identify neighborhood centers near providers’ offices for classes. The EDC program is most successful when physicians like Sosnin take an active role in encouraging patients to attend; however, if providers don’t endorse the classes directly, atom Alliance often can still reach patients by including the community in the EDC education and promotion process.
Anthony Culver, a communications specialist at atom Alliance working closely on physician recruitment strategy, understands firsthand the impact EDC courses can make.
“When I was diagnosed with diabetes several years ago, they handed me a stack of papers two inches thick. I suspect there was good information there, but I didn’t read any of it because my mind was racing with thoughts of insulin injections, kidney failure and blindness,” Culver said.
Culver wishes his health care provider had suggested taking DSME classes once he got over the shock of his diagnosis and was in a better frame of mind to learn.
For more information on how to join local EDC programs, contact your QIN-QIO.