Meet the 2016 CMS Quality Conference Social Media Ambassadors

Help Spread the Word!: 

At this year’s CMS Quality Conference, nine social media ambassadors representing a diverse array of stakeholders and backgrounds will post regular updates, photos and resources on Twitter using the official event hashtag #CMSQualCon16. Hear from the ambassadors below and follow them to stay up-to-date on the latest conference news and activities, whether you are at the conference or watching the livestream.

Andy Slavitt, MBA
Acting Administrator
Centers for Medicare & Medicaid Services
On Twitter: @ASlavitt

Kimberly Shorter, MA, PMP
Program Analyst, Office of Enterprise Information
Centers for Medicare & Medicaid Services
On Twitter: @KimberlyWriter

What are you most looking forward to at the CMS Quality Conference?

Hearing from colleagues and partners in health care quality improvement and learning about the latest initiatives impacting health care delivery. Coming from the world of IT, I find it fascinating to learn how technology is driving health care improvement and innovation. I also am looking forward to learning about success stories — the advancements and gains that have been achieved, and how they have improved lives.

Shenita Freeman, MPH
Program Director, Wellness & Independence for Seniors at Home (WISH)
The Coordinating Center
On Twitter: @1_FreeBird

Why is improving health care quality important to you?

I care about people. I love data, but I genuinely care about people, especially those who are traditionally harder to care for because of social, economic and systemic disadvantages.

Emilie Fennell
Director, Communications and External Relations
TMF, the QIN-QIO for Texas, Arkansas, Missouri, Oklahoma and Puerto Rico
On Twitter: @EmilieFennell

How have you or your organization used social media to impact health quality?

Social media has provided new avenues to reach the health care community and facilitate collaboration in an engaging format. TMF QIN-QIO connects with followers through platforms like Twitter, YouTube and online video sharing and virtual forums. These platforms allow TMF to distribute tools to the community and learn about resources from other organizations to share with our providers.

Clare Bradley, MD
Senior VP and Chief Medical Officer
Atlantic Quality Innovation Network, the QIN-QIO for New York, South Carolina and D.C.
On Twitter: @clarebradleymd

What’s one piece of advice you give individuals or organizations that are just getting started with social media?

We think it is really important to set aside time in work schedules to make sure social media content is updated on a timely basis.

Carmen Gonzalez
Communications Project Manager
Health Services Advisory Group, the QIN-QIO for Arizona, California, Florida, Ohio and the U.S. Virgin Islands
On Twitter: @crgonzalez

What’s one piece of advice you give individuals or organizations that are just getting started with social media?

Build a plan and research your audience (i.e., identify what social media platforms they use most). Take the time to build an online presence by sharing expertise, promoting articles about relevant topics, and advancing social media messages from partners in the field. Stay connected on a regular basis so your audience knows you are active and engaged.

Health Quality Innovators
The QIN-QIO for Maryland and Virginia
On Twitter: @HQInnovators

How have you or your organization used social media to impact health quality?

As a QIN-QIO and Practice Transformation Network, social media helps us share resources with our stakeholders, who can then share those materials with the audiences they serve. Our social media channels also keep us engaged with team members across our organization and allow us to spread resources across the various areas that we work.

Beneficiary & Family-Centered Care National Coordinating Center
On Twitter: @BeneProtection

What’s one piece of advice you give individuals or organizations that are just getting started with social media?

There are many different social media platforms in the marketplace. To get started with social media, organizations should look at what platform their constituencies use and focus on that one platform.

Qualis Health
The QIN-QIO for Washington and Idaho
On Twitter: @QualisHealth

How has your organization used social media to impact health quality?

Social media has given us the ability to broaden our reach, directly engage with our partners and fast track our communication. It has become a key way we communicate about our work.

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