In support of the Biden Administration's COVID-19 Winter Preparedness Plan, in early 2023, the Health Quality Innovators (HQI) nursing home team launched the “Take Aim at a Healthy New Year” initiative. The goal of this informational campaign was to improve vaccination rates among nursing home residents and their families.

In collaboration with ombudsman and other partners throughout the four-state service region, HQI’s team developed and distributed targeted materials that explain how the COVID-19 booster vaccine works to keep us all safe and healthy and to encourage older adults to get vaccinated.

This “digital stakeholder toolkit” includes sample social media messaging as well as sample email signature messages to promote the booster vaccine.