“Living Fully with Dementia: WORDS MATTER”is a white paper released by the national Dementia Action Alliance to highlight the impact that words and phrases can have on the well-being and lived experience of people who have dementia. This paper provides guidance on preferred words/phrases, including the rationale for their use, as determined by a consensus of a number of people living with early-stage dementia. “WORDS MATTER” is intended to serve as a national “Call to Action” for all of us.